Call2Recycle Submits Plan to Extend Collection of All Household Batteries in Ontario

Industry-supported battery recycling program aims to continue its 14-year commitment to diverting batteries from landfills in the province

TORONTO (Feb. 1, 2011) – Call2Recycle®, North America’s only free battery and cell phone collection program, today announced its submission of an Industry Stewardship Plan (ISP) to Waste Diversion Ontario (WDO) to extend its collection of all household batteries in Ontario. Since July 1, 2010, the organization has collected all household batteries in Ontario through its network of more than 2,100 retailers, communities, businesses and public agencies, to support the implementation of the Waste Diversion Act of 2009. The July 1 expansion into all battery collections built upon Call2Recycle’s 14-year-long presence in Ontario, during which it has collected nearly 1,000 tonnes of rechargeable batteries across the province.

The plan outlines Call2Recycle’s recommendations for a program that features thousands of convenient locations for consumers to bring their used batteries to be recycled. If the plan is accepted, Call2Recycle will be able to continue to offer its comprehensive solution for collecting and recycling all household batteries, at no cost to Ontario businesses, government or residents. Additionally, the plan outlines strategies for expanding the organization’s footprint in the province to make battery recycling even more accessible.

“The continuation of our program to include the collection of all batteries contributed to a 59 percent increase in battery collection results in 2010 over 2009 in Ontario,” said Joe Zenobio, executive director of Call2Recycle Canada. “Our goal is to use our proven model to make battery recycling easy for Ontarians.”

Call2Recycle’s plan will be reviewed and approved or rejected by Waste Diversion Ontario and the Minister of Environment. To review, comment on, or ask questions about the organization’s plan, please visit call2recycle.ca/OntarioISP.

About Call2Recycle®

Call2Recycle® is a free battery and cell phone collection program across North America. Since 1994, Call2Recycle has diverted more than 27 million kilograms of batteries from local landfills and established a network of 30,000 recycling drop-off locations. Advancing green business practices and environmental sustainability, Call2Recycle is Canada’s most active voice promoting eco-safe reclamation and recycling of batteries and cell phones. Call2Recycle is operated by the non-profit RBRCC. Learn more at call2recycle.ca or 877.2.RECYCLE. Become a follower or fan at twitter.com/call2recycle or facebook.com/call2recycle.

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