Case Study: London Drugs

<span style="font-family: ‘Arial’,’sans-serif’; font-size: 11pt"><font color="#000000"><span style="font-family: ‘Arial’,’sans-serif’; font-size: 11pt"><font color="#000000"><strong><u>Situation</u></strong></font></span><span style="font-family: ‘Arial’,’sans-serif’; color: #9900ff; font-size: 11pt"><span style="text-decoration: none"></span></span>
<p style="margin: 0in 0in 0pt" class="MsoNormal">
<span style="font-family: ‘Arial’,’sans-serif’; font-size: 11pt"><font color="#000000"></font></span>
</p>
<p>
<span style="font-family: ‘Arial’,’sans-serif’; font-size: 11pt"><font color="#000000">London Drugs is a leading Canadian retailer of health and consumer electronic products with 72 locations across Alberta, Saskatchewan, Manitoba and British Columbia. Through innovation and continued community involvement, London Drugs is dedicated to providing a superior shopping experience for customers. To that end, the retailer has pursued a range of environmental initiatives that deepen the customer connection and better the communities in which it serves. </font></span><span><font color="#000000"><img src="file:///C:/Users/vhousley/AppData/Local/Temp/msohtmlclip1/01/clip_image001.gif" border="0" alt="Minimize" width="1" height="1" /></font></span><span style="font-family: ‘Arial’,’sans-serif’; font-size: 11pt"><font color="#000000">London Drugs&rsquo; environmental commitment is evident at the store and corporate level, with store buyers choosing sustainable brands like Energy Star, architect and design teams ensuring eco-friendly construction on all new stores and corporate headquarters making efforts to reduce packaging, water usage and waste. </font></span>
</p>
<p>
<span style="font-family: ‘Arial’,’sans-serif’; font-size: 11pt"><strong><u><font color="#000000">Challenge</font></u></strong></span>
</p>
<p>
<span style="font-family: ‘Arial’,’sans-serif’; font-size: 11pt"></span><span style="font-family: ‘Arial’,’sans-serif’; font-size: 11pt"><font color="#000000">Because recycling is so ingrained in Canadian culture and government policy, London Drugs has undertaken the goal to offer in-store recycling for every product and material it sells. With extensive collection programs already in place for products like disposable cameras, ink cartridges, electronics, bottles, cans, plastic bags, Styrofoam and cardboard, the retail chain subsequently turned its attention to an in-store solution for battery recycling. London Drugs sells batteries that power many consumer electronic devices like cell phones, laptops and digital cameras.</font></span>
</p>
<p>
<span style="font-family: ‘Arial’,’sans-serif’; font-size: 11pt"></span><span style="font-family: ‘Arial’,’sans-serif’; font-size: 11pt"><strong><u><font color="#000000">Solution</font></u></strong></span>
</p>
<p style="margin: 0in 0in 0pt" class="MsoNormal">
<span style="font-family: ‘Arial’,’sans-serif’; font-size: 11pt"><font color="#000000"></font></span>
</p>
<p>
<span style="font-family: ‘Arial’,’sans-serif’; font-size: 11pt"><font color="#000000">Clint Mahlman, Senior Vice President</font><span style="color: #1f497d"> </span></span><span style="font-family: ‘Arial’,’sans-serif’; font-size: 11pt"><font color="#000000">of London Drugs called on Call2Recycle<sup>&reg;</sup> to incorporate a battery collection program into its already robust recycling plan at all 72 locations. Using the Call2Recycle infrastructure, London Drugs offers shoppers an easy, convenient method to recycle used batteries inside each store. The Call2Recycle program, operated by the non-profit Rechargeable Battery Recycling Program (RBRC), is free of charge to both London Drugs and its consumers and is easily maintained by store personnel.</font></span>
</p>
<p>
<span style="font-family: ‘Arial’,’sans-serif’; font-size: 11pt"></span><span style="font-family: ‘Arial’,’sans-serif’; font-size: 11pt"><strong><u><font color="#000000">How it Works</font></u></strong></span>
</p>
<p>
<span style="font-family: ‘Arial’,’sans-serif’; font-size: 11pt"></span><span style="font-family: ‘Arial’,’sans-serif’; font-size: 11pt"><font color="#000000">Call2Recycle collection boxes are typically situated in highly visible areas of London Drugs stores, such as the electronics department where batteries and electronics are sold, helping to encourage participation. Boxes that have been filled with used batteries and cell phones are gathered by store personnel and properly packaged for shipping to Call2Recycle&rsquo;s sorting and processing center, without incurring any shipping cost to London Drugs. </font></span><span style="font-family: ‘Arial’,’sans-serif’; font-size: 11pt"><font color="#000000">&nbsp;</font></span><span style="font-family: ‘Arial’,’sans-serif’; font-size: 11pt"><font color="#000000">To educate customers about recycling, London Drugs uses its &ldquo;What&rsquo;s the Green Deal?&rdquo; website to help teach people how to &ldquo;shop with the environment in mind.&rdquo; The site features a blog, eco-friendly tips and videos, recycling resources, a glossary and information about corporate green initiatives.</font></span>
</p>
<p>
<span style="font-family: ‘Arial’,’sans-serif’; font-size: 11pt"></span><span style="font-family: ‘Arial’,’sans-serif’; font-size: 11pt"><strong><u><font color="#000000">Results</font></u></strong></span>
</p>
<p style="margin: 0in 0in 0pt" class="MsoNormal">
<span style="font-family: ‘Arial’,’sans-serif’; font-size: 11pt"><font color="#000000"></font></span>
</p>
<span style="font-family: ‘Arial’,’sans-serif’; font-size: 11pt"><font color="#000000">London Drugs has been collecting batteries and cell phones through Call2Recycle for more than a decade, and its customers have been responsible for recycling 16,100 kilograms of used batteries. Participation in Call2Recycle has helped to boost both staff and customer morale, as Canadian consumers increasingly look for businesses they work for and patronize to be more green-conscious. With some provinces heading towards new environmental regulations that mandate recycling for all types of batteries, London Drugs&nbsp;customers will be able to comply by using a collection method that is accessible and familiar to them. </font></span><span style="font-family: ‘Arial’,’sans-serif’; font-size: 11pt"><font color="#000000">&nbsp;</font></span>
<p>
<span style="font-family: ‘Arial’,’sans-serif’; font-size: 11pt">Participation in Call2Recycle has&nbsp;helped&nbsp;London Drugs&#39;&nbsp;efforts to provide recycling for every product and material sold in&nbsp;its 72 stores. From a brand loyalty perspective, London Drugs&rsquo; green&nbsp;initatives forge a connection with customers and empower them to be more environmentally responsible. </span>
</p>
</font></span>

0
  Related Posts
  • No related posts found.