Canadian Tire is not only a veritable institution for Canadian consumers, it is a company committed to being a responsible corporate citizen through a strong focus on environmental sustainability and community programs.
In addition to hosting the launch event for Call2Recycle® at its headquarters in Toronto, the company was one of the first organizations to adopt our battery recycling program as part of its corporate environmental activities in 1997. Today, staff and customers can recycle their batteries at any of the more than 250 Canadian Tire stores who voluntarily participate in the program nationwide. These Canadian Tire locations have diverted over 155,000 kg of household batteries and 4,000 used cellphones from landfills.
Its stellar performance as a collection site earned the national retailer a Call2Recycle Leader in Sustainability award earlier this year. The award spotlights organizations that have demonstrated exceptional commitment to environmental sustainability through significant collection returns and promotion of battery recycling activities to consumers.
Canadian Tire also works to help get our Canadian kids off the sidelines and into the game through Canadian Tire Jumpstart Charities. Jumpstart is a national registered charitable program dedicated to removing financial barriers for children age 4-18 to participate in organized sport and recreational activities. Jumpstart helps financially disadvantaged children fulfill their sporting dreams by covering registration fees, equipment costs and transportation expenses. Since Jumpstart’s inception in 2005, 600,000 kids have been given the opportunity to participate. With its forward-looking sustainability initiatives and Jumpstart Charities, Canadian Tire is committed to making a positive difference for all Canadians.