Media Alert: Call2Recycle and British Columbia Ministry of Environment Launch North America’s First Recycling Program for All Household Batteries

VANCOUVER, June 4, 2010 –

Who: The Honourable John Yap, British Columbia Minister of State for Climate Action; Carl Smith, president and CEO of Call2Recycle®, the only free rechargeable battery and cell phone collection program in North America, operating in British Columbia since 1997; and Shell Busey of the HouseSmart Referral Network.

What: The British Columbia Ministry of the Environment and Call2Recycle will celebrate the launch of North America’s first government-mandated recycling program for all household batteries. Call2Recycle will leverage its relationships with 1,500 collection locations comprised of retailers, public agencies, municipalities and other businesses to expand the program.

When: June 8, 2010 at 2:30 p.m.

Where: Stanley Park Dining Pavilion, Vancouver (located in Vancouver’s Stanley Park between the Malkin Bowl and the Miniature Railway Plaza). For directions, click here.

About Call2Recycle

Call2Recycle® is the only free battery and cell phone collection program in North America. Since 1994, Call2Recycle has diverted more than 25 million kilograms of rechargeable batteries from local landfills and established a network of 30,000 recycling drop-off locations. Advancing green business practices and environmental sustainability, Call2Recycle is the most active voice promoting eco-safe reclamation and recycling of rechargeable batteries and cell phones. Call2Recycle is operated by the non-profit Rechargeable Battery Recycling Corporation (RBRC). Learn more at call2recycle.ca or 877.2.RECYCLE.  Follow at twitter.com/call2recycle.

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