Home Improvement Retailer RONA Helps Canadian Home Contractors Do the Right Thing

RONA logoIn its 2014 annual sustainability report, Canadian home improvement retailer and distributor RONA Inc. states that its goals are to ensure the sustainability of natural resources, reduce its environmental footprint and promote respect for human dignity. With more than 500 stores, nine distribution centers and 24,000 employees, that’s a tall order.

As a corporate citizen, RONA has long been committed to operating as an environmentally responsible company. Its first step was making a strong commitment to eco-responsibility. The company differentiates itself by offering 2,170 eco-responsive products, and diverting 75% of its waste from landfills.

RONA_binsThe second step was adopting an end-of-life recovery program for a broad range of products, including alkaline and rechargeable batteries, paint, aerosols, bulbs, fluorescent tubes and power tool accessories. “It’s simple. By helping our customers recycle, we help minimize the environmental risk caused by the improper disposal of certain products. It’s important these products don’t end up in landfills,” said Jules Foisy Lapointe, director of Sustainable Development at RONA.

Currently all corporate and most dealer RONA stores participate in the program. “The battery recycling program is one of the most popular services we provide.  Every corporate store has bright green collection boxes for batteries and other recyclables. They are easy to spot,’’ said Foisy Lapointe.

Between 2008–when they joined Call2Recycle–and 2014, RONA collected almost 314,000 kg (692,000 pounds) of batteries and more than 5,000 used cellphones. Last year the company collected 93,652 kg (206,467 pounds) of batteries—equal to the size of a blue whale–an increase of 2% from 2013. During 2012, RONA’s head office consolidated all its recycling programs into one central location in its stores; the following year results increased 82%.

RONA recently met with Call2Recycle to determine ways to further increase their volume. “Our partnership has helped us make sure we have an efficient process in place. For example, each store uses the Call2Recycle boxes. When they’re filled, the store ships the pre-paid boxes through Purolator,” said Foisy Lapointe. “It couldn’t be easier for our employees.”

You can read more about RONA’s sustainability programs in its 2014 Sustainable Development Report.

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