Summer Wrap-Up: Education Programs a Success

Our Call2Recycle partnerships were in full force this past spring and summer, expanding our program with Earth Rangers to Manitoba and BC, rolling out successful youth programs with Earth Day, and supporting an Ambassador Program to educate consumers, businesses and government about responsible recycling in BC.

BatteryBlitzMissionLogo_StackedEarth Rangers Battery Blitz Challenge

After a successful Battery Blitz Challenge in the Greater Toronto Area last winter, the program expended this past spring to British Columbia and Manitoba. Students in 15 Metro Vancouver schools and 10 Manitoba schools were taught about the environmental impacts of batteries that end up in landfills, while challenging them to collect and recycle used batteries. The purpose behind the Battery Blitz Mission is to educate students about the importance of recycling batteries properly and to encourage environmentally responsible behaviours that can help protect the environment and ultimately the habitats of animals.

Students were interested and engaged, collecting and recycling almost 2650 kg of batteries in Metro Vancouver and 1138 kg of batteries in Manitoba. That would equal the weight of 132 beavers and 57 beavers respectively[1]! Students of École Seaforth Elementary School in Burnaby collected an overwhelming 417 kg of used batteries; students of École New Era School in Brandon collected 272 kg of batteries. Both schools celebrated their win with lunch time pizza parties. Click here to view the Batery Blitz video that was created.

900x600_hero_contest_winner_split_en_02Earth Day Canada (EDC) Ecokids Program

Earth Day Canada’s EcoKids Program provides free, curriculum-based environmental education resources to thousands of schools and teachers across Canada— empowering young Canadians in grades K-8 to lessen their impact on the environment.

Through support from Call2Recycle, EcoKids invited students and educators to learn more about batteries, consider their waste minimization behaviour and participate in Call2Recycle’s battery recycling program. Online resources, communication tools and engagement opportunities were promoted to the Earth Day Canada community through websites, newsletters, e-blasts, social media, local/national media releases and promotional partners.

EDC’s website has attracted almost 2 million unique visitors, and Call2Recycle social media posts have exceeded a million impressions. On the Take Action section of the EcoKids website, the ‘Collect Used Batteries’ challenge resulted in 581 EcoKids across Canada participating. The Ecokids Battery Hero Art Contest resulted in 786 submissions and the creation of 5 educational webisodes in English and French.

WEB-Recycle-Jacob-Zinn-Burnaby-BC Ambassadors

Call2Recycle is proud to be a part of BC Recycles – a collection of 9 stewardship agencies in BC – and its Summer Ambassador program. Launched on May 23 at Burnaby Park, the BC Recycles Summer Ambassador program is a 19-week tour that encouraged and promoted responsible recycling of used materials, including single-use and rechargeable batteries.

Four specially trained university students hit the road in branded vehicles, visited retailers, met with government officials and attended 20 community events to educate consumers, businesses and government about recycling household materials. The ambassadors also demonstrated how easy it is to get information about recycling using BC Recycles’ ‘everything-anywhere’ tools: the web site and Recyclepedia mobile app.

Waste Reduction Week Programs in Canada

Winnipeg Waste Ace Contest
Oct 19-25, 2015, at Winnipeg Public Libraries

Waste ace web imageUPDATEThe Winnipeg Public Libraries will partner again with Call2Recycle® to raise awareness of battery recycling. The Public Libraries will compete to see which one can collect the most weight in spent batteries and used cellphones in seven days, to earn the title of “Winnipeg Waste Ace”. See the 2013 Edition Contest overview here.

B.C. Waste Ace Contest
Oct 19-25, at TELUS World of Science

As part of Call2Recycles’ partnership with Science World B.C., a promotion will be run at Science World to create awareness for battery recycling, and to motivate members and citizens to bring in their used batteries and cell phones to TELUS World of Science, to vie for the title of ‘B.C .Waste Ace’.

These Waste Reduction Week promotions, as well as the Canada-wide Daylight Savings Program will be supported by a huge media blitz covering print, digital and radio channels!

Quebec Waste Ace Contest
October 19 -25

In Quebec, Call2Recycle has partnered with Jour de la Terre to find a “Quebec Waste Ace” from October 19-25. Residents are encouraged to visit to complete a registration form to enter the contest. Then, they can visit to find a drop-off location near them, and bring in their used batteries and cell phones. They can win many great prizes.

[1] Weight of a beaver estimated at 20 kilograms

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