Call2Recycle and Hockey Legend Guy Lafleur Team Up to Take Battery Recycling to New Heights in Toronto

Torontonians who recycle batteries during Sept. 25 collection drive at CN Tower to receive hockey memorabilia

TORONTO, Sept. 23, 2010 – Call2Recycle®, the only free battery and cell phone collection program in North America, is asking everyone in the Greater Toronto Area to scour their homes and rid their basements, junk drawers and storage spaces of all used batteries and cell phones and bring them to the CN Tower to be recycled on Saturday, Sept. 25 from 10:00 a.m. to 1:00 p.m.  In an effort to educate all Torontonians about the importance and ease of battery recycling, hockey legend Guy Lafleur will be joining Call2Recycle to sign autographs, take photos and reward fans for recycling with memorabilia during the Blue Jays vs. Orioles pre-game festivities.

“We’ve been helping Ontarians divert rechargeable batteries from landfills for more than a decade, and this summer we expanded our program to include collection of all household batteries throughout the province,” said Joe Zenobio, executive director of Call2Recycle – Canada.  “We hope that our expanded program will help Ontarians make battery recycling a part of their green habits.” 

Each person who brings at least one battery to the collection drive at the CN Tower will receive an autographed postcard of Lafleur and a
coupon for 20% off any CN Tower admission package*  Additional prizes will be awarded for larger amounts of batteries:

    • Two kilograms of batteries: Receive an 8×10 autographed photo
    • 10 kilograms of batteries: Receive a signed hockey stick
    • 50 kilograms of batteries: Receive an autographed Montreal Canadiens #10 hockey jersey
    • 250 kilograms of batteries or more: Enter a drawing for a weekend trip for two to Montreal during Winter 2011

The Toronto collection drive is part of MyCall2Recycle, a consumer awareness campaign created by Call2Recycle to educate everyone in North America about the importance and ease of battery recycling.  In addition to the collection drive event, Torontonians can recycle their batteries at any of Call2Recycle’s nearly 200 collection sites throughout the Greater Toronto Area.  Call2Recycle accepts all household batteries weighing less than five kilograms.

*CN Tower admission package offer valid September 25 – December 31, 2010.  Offer
not valid for CityPASS or Premier packages.  One coupon per person.  Offer
valid for a maximum of 2 tickets.  Coupon has no cash value.  No reproductions
accepted.  May not be combined with any other offer.  Offer subject to change
and availability.  Tickets must be purchased onsite.

About Call2Recycle®

Call2Recycle® is the only free battery and cell phone collection program in North America. Since 1994, Call2Recycle has diverted more than 27 million kilograms of batteries from local landfills and established a network of 30,000 recycling drop-off locations. Advancing green business practices and environmental sustainability, Call2Recycle is the most active voice promoting eco-safe reclamation and recycling of rechargeable batteries and cell phones. In 2010, Call2Recycle was selected by Stewardship Ontario to collect all household batteries in the province through the Orange Drop program. Call2Recycle is operated by the non-profit Rechargeable Battery Recycling Corporation (RBRC). Learn more at or 877.2.RECYCLE. 


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