When DEWALT Canada launched a nationwide trade-in initiative in June 2014, it pulled out all the stops by offering its Canadian customers a 10% discount on the purchase of a new DEWALT rechargeable power tool battery when they brought in their used battery for recycling for the rest of 2014.
To qualify for the discount, customers could drop off any brand of rechargeable battery from a cordless power tool – such as cordless drill/drivers, cordless saws or cordless nailers – at one of the company’s nine Canadian factory-owned service centres. The discount was applied to the purchase of a new Porter Cable, Black & Decker or DEWALT battery. Call2Recycle Canada handled the collection and recycling of the batteries for DEWALT.
As a result, the company recycled 10,223 kg (22,538 lbs) of batteries from June to December 2014 – a noticeable increase over the 9,386 kg (20,693 lbs.) collected during the same period in 2013. DEWALT promoted the program by featuring coupons in its store circulars, online and in social media. The centres also competed against each other to see which location could collect the most batteries. Topping the list was the Ontario service centre located in London, which collected 2,690 kg (5,930 lbs.) of batteries and received a recognition plaque for its dedication to the environment.
In fact, the trade-in initiative was so successful that DEWALT has decided to continue it throughout 2015. Recycling rechargeable batteries is a core component of DEWALT’s corporate stewardship and sustainability goals, and their customers win by getting a discount for doing the right thing for the environment. For more information on how to launch a trade-in challenge, contact us at firstname.lastname@example.org.Share