Guy LaFleur makes The Charge To Recycle During Battery Check Week, April 21-25

Hockey great partners with non-profit to host events in New Brunswick and Nova Scotia; Message encourages all Canadians to be green

TORONTO, April 21, 2003 – The Rechargeable Battery Recycling Corporation (RBRC), a non-profit organization dedicated to recycling rechargeable batteries, kicks off its 5th annual Battery Check Week with hockey superstar, Guy Lafleur. Speaking on behalf of the non-profit, Lafleur will encourage Canadians to be green and recycle their rechargeable batteries.

Rechargeable batteries power an ever-growing list of cordless electronics products, including cellular and cordless phones, digital cameras, laptop computers, portable DVD and CD players, PDAs, two-way radios, remote control toys, and cordless power tools.

Many householders don’t know that rechargeable batteries can and should be recycled when they can no longer hold a charge. That is why RBRC is sponsoring Battery Check Week – a national call-to-action to encourage people to check the rechargeable batteries that power their cordless products, and if they can no longer hold a charge, to recycle them. The program coincides with Earth Day (April 22) and runs April 21 – 25.

“Battery Check Week is RBRC’s opportunity to encourage consumers to take charge of their cordless lifestyle and to be responsible users from the time they purchase a product through the end of its life,” said Lafleur.

RBRC makes it easy to recycle rechargeables by working with national retailers, businesses and community recycling sites to set up convenient drop-off facilities for used rechargeable batteries. National participating retailers include Bell Mobility, Canadian Tire, The Home Depot, Home Hardware, London Drugs, RadioShack Canada, SaskTel, Sears, Sony and Telus Mobility.

“While the program is designed to raise attention to recycling rechargeable batteries around Earth Day, we ask that people incorporate ‘If it’s rechargeable, it’s recyclable!’’ into their daily routines and remember to recycle everyday,” commented Susan Antler, RBRC’s program coordinator.

Lafleur will spend Monday, April 21 and Tuesday, April 22 traveling in Atlantic Canada on behalf of RBRC. Below is a summary of activities:

Monday April 21: Moncton, New Brunswick

RBRC and the Westmorland-Albert Solid Waste Management Corporation will co-host an event at Moncton City Hall to encourage the public to come and recycle their rechargeable batteries. Anyone who drops off a rechargeable battery will have the opportunity to meet Lafleur and get an autograph.

In addition, the fire chiefs of Westmorland-Albert will be signing up to start recycling programs in their firehouses. Special guest, Guy LaFleur will present the fire chiefs with their first rechargeable battery recycling bins.

The Westmorland-Albert Solid Waste Corporation will proclaim April 21 annual “Rechargeable Battery Recycling Day” as members of the Board of Directors unveil the program’s new signage.

“The fire departments of the Westmorland-Albert Region are sending a strong message to the community about the importance of recycling by signing up for the RBRC program during Battery Check Week,” Antler continued. “What makes this day even more significant is that Westmorland-Albert was the first community in Canada to sign up to the RBRC program in 2001.”

The public will be able to drop off rechargeable batteries and meet Lafleur from noon to 1:30 p.m.

Tuesday April 22: Halifax, Nova Scotia

At the 5th Annual Mobius Awards ceremony, the Resource Recovery Fund Board (RRFB Nova Scotia) will honour Nova Scotians who have made significant achievements towards protecting the environment. Thanks to the Nova Scotia Department of Environment and Labour, Lafleur will be recognized as the event’s guest of honour and will be presenting the awards to this year’s winners.

“The Mobius Awards are an excellent opportunity to recognize businesses, communities and individuals for their demonstrable work around recycling, composting and greening up the earth. It’s a great honour to be at the event on behalf of RBRC,” Lafleur commented.

To find a nearby drop-off location, householders can simply go to or call 1-800-8-BATTERY, to receive a list of participating retailers and community collection sites. You can also visit the site to get more information on RBRC’s battery recycling program and to get tips for charging rechargeable batteries. The program is free of charge to the public.

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