Call2Recycle Canada Announces Three New Appointments to Board of Directors

New additions enhance the battery organization’s governance strength with expertise from the retail and growing electric mobility sectors

Toronto, Ontario. September 28, 2020 – Call2Recycle Canada, Inc., Canada’s first and largest consumer battery collection and recycling organization, is pleased to announce the appointments of Jordane Ferron, Raman Johal and Tim Reuss to its Board of Directors. The new members expand robust representation from the retail sector—a significant contributor to Call2Recycle’s battery collections—and establish governance representation from the emerging mobility sector.

Jordane Ferron is a Montreal-based Extended Producer Responsibility (EPR) and Waste Management Specialist with the home-improvement retailer Lowe’s Canada including the RONA network. He administers more than 60 regulated programs across Canada for the company and is active in several of its stewardship programs. Throughout his career in both Europe and in Canada, Jordane has led and advised on waste management and EPR programs. “It has been an honour for me to sit on Call2Recycle’s Quebec Council in recent years and I look forward to bringing my perspective to support Call2Recycle’s national activities—in particular, to help it broaden and deepen its engagement with the retail sector,” says Jordane.

Raman Johal brings extensive environmental sustainability experience to the Call2Recycle board. With a Commerce degree from UBC’s Sauder School of Business concentrating in Sustainability, Raman is the Sustainability Specialist at London Drugs, a Canadian leader in corporate environmental practices. He manages the company’s extensive Green Deal program to reduce its environmental footprint and support London Drugs customers to recycle. “I firmly believe in responsible business and the ability for business to be a force for good,” says Raman. “Call2Recycle shares this business ethic, with its commitment to divert used batteries from landfill in the most efficient, responsible way possible. I look forward to contributing to its legacy of environmental leadership and continuous improvement.”

Tim Reuss is President and CEO of the Canadian Automobile Dealers Association and an international director with extensive executive experience in sales, marketing and retail. “In consulting with the Call2Recycle team in the past, I have been impressed by the organization’s dual focus on immediate program impact and strategic positioning for long-term viability,” Tim says. With his knowledge of mobility trends and their impact on the industry, Tim will bring a deeply informed perspective to Call2Recycle’s focus on emerging battery-powered sectors and new technologies. “I look forward to adding my strategic lens to the board’s conversations and keeping Call2Recycle at the forefront of the battery recycling sector,” he adds.

“We are thrilled to welcome Jordane, Raman and Tim to this knowledgeable, high-functioning team,” says Call2Recycle Canada, Inc. President, Joe Zenobio.  “The battery recycling landscape in Canada is incredibly dynamic with more provinces exploring EPR regulation and batteries present in every home. Call2Recycle remains focused on delivering a best-in-class program for the producers and regulated provinces that have entrusted us as their producer responsibility program.  We could not do this without a board that understands and champions EPR and supports our team to make strategically sound, environmentally driven decisions for the future. I know that with our three new members, we will continue to move forward with good governance and accountability for our stakeholders.” 

Jordane, Raman and Tim join eight other professionals on Call2Recycle’s board of directors, and replace outgoing board members Maury McCausland, Jules Foisy Lapointe, Katherine Larocque, and Carl Smith, whose terms ended in 2020. Call2Recycle thanks Maury, Jules, Katherine, and Carl for their innumerable contributions to the organization’s governance.

Call2Recycle Canada, Inc.

Call2Recycle Canada, Inc. is committed to protecting and preserving the environment through collecting and recycling consumer batteries. Call2Recycle accepts household batteries (weighing up to 5 kg) for recycling. Since its inception in 1997, Call2Recycle Canada has diverted 22 million kilograms of batteries from Canadian landfills and meets or exceeds the most rigorous recycling standards for safe battery recycling and management.  Working on behalf of its stakeholders and with a network of approximately 9000 participating collection locations across Canada, Call2Recycle Canada continues its pursuit of ensuring responsible battery recycling is accessible for all. Learn more at or call 1.888.224.9764.

For more information, please contact:

Fiona Bishop-Johnston
Communications Director
Call2Recycle Canada, Inc.
[email protected]

  Related Posts
  • No related posts found.