RBRC & Hockey Legend Guy Lafleur Celebrate “Retirement” Of Old Cell Phones

RBRC Announces Supporting Sponsorship of Oldtimers’ Hockey Challenge 2005

TORONTO, March 14, 2005 – Hockey legends such as Guy Lafleur don’t need to retire, but what about your old cell phones? The Rechargeable Battery Recycling Corporation (RBRC), a nonprofit public service organization dedicated to recycling rechargeable batteries and cell phones, today announced their supporting sponsorship of the Western Canadian road tour of the Oldtimers’ Hockey Challenge 2005. The tour will begin when the hockey legends skate into town on Wednesday, March 16 at Pengrowth Saddledome; the tour will then continue through cities across Canada including Edmonton, Montreal and Toronto.

Guy Lafleur, Montréal Canadiens #10 and one of the scheduled players during the tour, is a big fan and supporter of RBRC’s Call2Recycle program and has been helping RBRC promote their recycling program for over the past four years. Most recently, Mr. Lafleur, a hero on ice and champion for the environment, participated in a national promotional campaign, including public service announcements (PSAs) to encourage Canadians to help the environment by recycling their old or “retired” cell phones.

“It should be everyone’s goal to be an environmental champion,” said Guy Lafleur. “And recycling used cell phones and rechargeable batteries is an easy way to score one for the environment.”

Throughout the tour, RBRC will be on hand to educate consumers on Call2Recycle and the importance of cell phone recycling. In fact, according to a survey conducted by Maritz Research on behalf of RBRC, 68% of Canadian households are in possession of at least one cell phone, and 39% of households surveyed own two or more cell phones. One of the most noteworthy statistics, however, is that approximately half of respondents were unaware that cell phones are recyclable, though 79% said they would do so if provided with convenient drop-off points.

“Our survey showed that Canadians are ready and willing to help the environment by recycling their old cell phones” said Ralph Millard, executive vice president, RBRC. “Expanding our recycling program to include the collection of cell phones is a natural fit for us. Our primary goal is to collect and recycle more rechargeable batteries, but an added benefit is the ability to provide a solution other than landfill for the growing number of cell phones no longer in use by Canadians.”

Upcoming tour dates are as follows:

  • Thursday, March 17 Rexall Place Edmonton
  • Friday, March 18 Saskatchewan Place Saskatoon
  • Saturday, March 19 Save-On-Food Centre Victoria
  • Sunday, March 20 PNE Coliseum Vancouver
  • Monday, March 21 Enmax Centrium Red Deer
  • Tuesday, March 22 MTS Centre Winnipeg
  • Saturday, April 02 Verdon Arena Montreal
  • Sunday, April 03 Ricoh Coliseum Toronto
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