RBRC & Hockey Legend Guy Lafleur Celebrate ?Retirement??Of Old Cell Phones

RBRC Announces Supporting Sponsorship of Oldtimers? Hockey Challenge 2005

TORONTO, March 14, 2005 ? Hockey legends such as Guy Lafleur don?t need to retire, but what about your old cell phones? The Rechargeable Battery Recycling Corporation (RBRC), a nonprofit public service organization dedicated to recycling rechargeable batteries and cell phones, today announced their supporting sponsorship of the Western Canadian road tour of the Oldtimers? Hockey Challenge 2005. The tour will begin when the hockey legends skate into town on Wednesday, March 16 at Pengrowth Saddledome; the tour will then continue through cities across Canada including Edmonton, Montreal and Toronto.

Guy Lafleur, Montréal Canadiens #10 and one of the scheduled players during the tour, is a big fan and supporter of RBRC?s Call2Recycle? program and has been helping RBRC promote their recycling program for over the past four years. Most recently, Mr. Lafleur, a hero on ice and champion for the environment, participated in a national promotional campaign, including public service announcements (PSAs) to encourage Canadians to help the environment by recycling their old or ?retired? cell phones.

?It should be everyone?s goal to be an environmental champion,? said Guy Lafleur. ?And recycling used cell phones and rechargeable batteries is an easy way to score one for the environment.

Throughout the tour, RBRC will be on hand to educate consumers on Call2Recycle

and the importance of cell phone recycling. In fact, according to a survey conducted by Maritz Research on behalf of RBRC, 68% of Canadian households are in possession of at least one cell phone, and 39% of households surveyed own two or more cell phones. One of the most noteworthy statistics, however, is that approximately half of respondents were unaware that cell phones are recyclable, though 79% said they would do so if provided with convenient drop-off points.

?Our survey showed that Canadians are ready and willing to help the environment by recycling their old cell phones” said Ralph Millard, executive vice president, RBRC. ?Expanding our recycling program to include the collection of cell phones is a natural

fit for us. Our primary goal is to collect and recycle more rechargeable batteries, but

an added benefit is the ability to provide a solution other than landfill for the growing number of cell phones no longer in use by Canadians.?

Upcoming tour dates are as follows:

  • Thursday, March 17 Rexall Place Edmonton
  • Friday, March 18 Saskatchewan Place Saskatoon
  • Saturday, March 19 Save-On-Food Centre Victoria
  • Sunday, March 20 PNE Coliseum Vancouver
  • Monday, March 21 Enmax Centrium Red Deer
  • Tuesday, March 22 MTS Centre Winnipeg
  • Saturday, April 02 Verdon Arena Montreal
  • Sunday, April 03 Ricoh Coliseum Toronto

For more information or to find the nearest participating drop-off location,

call 1-877-2-RECYCLE or go online to www.call2recycle.org or www.cellarecycler.org.

# # #


About Call2Recycle®

Call2Recycle is the industry?s first and only product stewardship program for rechargeable batteries. The nonprofit program is administered by the Rechargeable Battery Recycling Corporation (RBRC), a public service organization dedicated to rechargeable battery recycling. There are more than 30,000 Call2Recycle drop-off locations throughout the United States and Canada. More than 175 manufacturers and marketers of portable rechargeable batteries and products show their commitment to conserve natural resources and prevent rechargeable batteries from entering the solid waste stream by funding the Call2Recycle program. In pursuit of its mission, Call2Recycle also collects old cell phones, which are either recycled or refurbished and resold when possible with a portion of the proceeds benefiting select charities. For more information, call 877-2-RECYCLE or visit www.call2recycle.org.

  Related Posts
  • No related posts found.