RBRC and Hockey Legend Guy Lafleur Encourage Consumers to Protect the Environment with the Launch of a New Campaign

RBRC’s Year-end Collection Numbers Demonstrate that Commitment to the Environment is Greater Than Ever in 2006

TORONTO, March 29, 2007 – As part of an ongoing effort to encourage consumers to recycle their used rechargeable batteries and old cell phones, the Rechargeable Battery Recycling Corporation Canada (RBRC) today announced the launch of a national public service announcement (PSA) campaign titled “Landfill or Recycle: It’s Your Choice” starring hockey legend Guy Lafleur. The PSA is being introduced during an environmental awareness event held in Toronto.

“Our new PSA encourages individuals to make a conscious choice to recycle,” said Susan Antler, RBRC Canadian Program Coordinator. “If we all make responsible and informed choices about recycling each year, we will be able to help keep rechargeable batteries and cell phones out of the landfills and preserve our natural resources.”

The PSA segment encourages each of us to choose to recycle and to live a more “green” lifestyle. With this new PSA campaign, RBRC Canada hopes to educate everyone on the importance of rechargeable battery and cell phone recycling and increase the collection numbers nationwide. Based on previous successful PSA, advertising and marketing campaigns, RBRC Canada has experienced tremendous growth in collection numbers over the last year.

The organization’s successful year can be attributed in part to the increase in participation among national retailers, businesses, communities and licensee recycling programs. In 2006, business participation increased 58 percent and public agency participation increased 50 percent. Additionally, community participation increased 28 percent. With hundreds of additional collection sites across the country, RBRC Canada successfully collected 214,265 kilograms of batteries which was an overall increase of 22% compared to 2005 collection numbers.

“With our targeted community outreach and our extensive PSA campaign, we hope to reach additional consumers, businesses and communities/public agencies and encourage them to be proactive about rechargeable battery recycling,” said Antler. “It is with the help of these organizations, companies and consumers that we are able to increase our collection numbers year after year and help protect the environment for years to come.”

Since 1995, RBRC has collected over 36 million pounds of rechargeable batteries in the U.S and Canada. Consumers can find the nearest participating drop-off location by going online at www.call2recycle.org or www.cellarecycler.org or calling toll free 1-877-2-RECYCLE.


About Call2Recycle®

Call2Recycle is the industry’s first and only product
stewardship program for rechargeable batteries. The nonprofit program
is administered by the Rechargeable Battery Recycling Corporation
(RBRC), a public service organization dedicated to rechargeable battery
recycling. There are more than 30,000 Call2Recycle drop-off locations
throughout the United States and Canada. More than 175 manufacturers
and marketers of portable rechargeable batteries and products show
their commitment to conserve natural resources and prevent rechargeable
batteries from entering the solid waste stream by funding the
Call2Recycle program. In pursuit of its mission, Call2Recycle also
collects old cell phones, which are either recycled or refurbished and
resold when possible with a portion of the proceeds benefiting select
charities. For more information, call 877-2-RECYCLE or visit www.call2recycle.org.


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