Regulated Battery Stewardship Program to Launch in PEI

CALL2RECYCLE CANADA AND THE DEPARTMENT OF COMMUNITIES, LAND AND ENVIRONMENT HOST SCHOOL EVENT TO PROMOTE BATTERY RECYCLING

Toronto, ON – March 7, 2019 – Call2Recycle Canada, Inc., Canada’s leading consumer battery collection and recycling organization, has been selected as Prince Edward Island’s regulated battery stewardship program by the Prince Edward Island Department of Communities, Land and Environment. Effective April 1, 2019, the five-year plan formalizes the existing collection and recycling of single-use and rechargeable consumer batteries across Prince Edward Island. 

To celebrate the milestone, Call2Recycle, Prince Edward Island’s Department of Communities, Land and Environment, Island Waste Management Corporation, and the Deputy Provincial Fire Marshal, held an educational event for local students. More than 250 students participated in an interactive session to learn about the importance of properly handling household batteries when they reach their end of life. “Educating the next generation of Islanders about the importance of safe battery collection and recycling is key to the preservation of our environment,” stated Richard Brown, Minister of the Department of Communities, Land and Environment. “We hope to build on the momentum generated today and continue to raise awareness about Call2Recycle Canada and the accessible and convenient drop-off locations located across the island.”

The event took place at Hunter River’s Central Queens Elementary School, winner of the 2018 Battery Blitz, a Call2Recycle-sponsored school initiative in partnership with Earth Rangers, a Canadian environmental conservation organization for kids, that encourages students to collect and recycle used batteries. The 2019 Battery Blitz kicked off in February and is now underway with ten schools across the province competing over a six-week period to win a schoolwide pizza party. 

“Strong partnerships with provinces and organizations like Earth Rangers are integral to our continued success, which was most recently highlighted by a record 2.7 million kilograms of batteries collected and recycled in Canada last year,” said Joe Zenobio, President of Call2Recycle Canada, Inc. “We are thrilled to operate a regulated battery recycling program in Prince Edward Island and look forward to continuing to educate residents and setting a new collections record for the province in 2019.”  

Prince Edward Island joins the regulated provinces of British Columbia, Manitoba and Quebec currently operating approved Call2Recycle programs. Residents of Prince Edward Island are encouraged to visit one of Call2Recycle Canada’s network of collection partners across the province, which include major retailers and Waste Watch Drop-off Centres. Residents can find their closest drop-off location at www.call2recycle.ca/locator or visit The Home Depot, Staples, The Source or Canadian Tire.  Call2Recycle Canada will continue to work closely with Island Waste Management Corporation (IWMC), major grocery stores, retailers, municipalities and other groups to expand its collection network to increase accessibility to drop-off locations over the course of the five-year plan.

About Call2Recycle Canada, Inc. 

Call2Recycle Canada, Inc. is committed to protecting and preserving the environment through collecting and recycling consumer batteries. Founded in 1997, the not-for-profit organization works on behalf of stakeholders to provide its battery recycling program to consumers across Canada through 8,000 convenient drop-off locations.  Visit call2recycle.ca.

For more information, please contact:

Tom Horn
Consultant, Proof Inc.
thorn@getproof.com    
(416) 969-2781

Fiona Bishop-Johnston
Communications Director, Call2Recycle Canada
fjohnston@call2recycle.ca
(416) 307-2854   

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