TORONTO, ON, October 18, 2023 – Call2Recycle, Canada’s leading battery collection and recycling program, is encouraging consumers to recycle their batteries in support of Circular Economy Month through a dedicated awareness campaign. Launched by the Circular Innovation Council, Circular Economy Month promotes Canada’s effort to build a strong circular economy, reduce environmental impact, and retain as much value as possible from scarce resources, by reusing, repurposing, or recycling materials.
Call2Recycle plays a leading role during this campaign in educating Canadians about the importance of diverting used batteries from landfills and recycling their components. Battery recycling is an example of the circular economy in action. Batteries contain rare chemical and metal components that may be harmful to the environment if they end up in landfills. However, when batteries are recycled properly, these substances can instead be processed and made into new products, such as stainless-steel appliances, golf clubs, bicycles, and more, reducing the need to mine new materials and lowering the associated carbon footprint.
Throughout the month of October, Call2Recycle is partnering with real estate management company Morguard to offer convenient battery recycling services in 18 shopping centres nationwide, offering millions of Canadians the opportunity to dispose of their end-of-life batteries. In addition, mini collection cubes will be distributed to customers and retailers at these locations to encourage the collection of batteries at home.
As part of Circular Economy Month, Call2Recycle will host a battery recycling contest, which is promoted on television and digital media. Consumers can enter the contest to win prizes by dropping off their batteries at one of over 10,000 Call2Recycle’s convenient public drop-off locations. Once present at a drop-off location, consumers can enter the contest by visiting www.RecycleYourBatteries.ca. Mobile “location services” enable them to confirm their whereabouts.
“Call2Recycle is Canada’s leading program in battery recycling, and we want to aim to also lead the way in educating Canadians about the Circular Economy.” said Joe Zenobio, President, Call2Recycle Canada. “This 2023 Circular Economy Month is an opportunity for all of us to take a step to recycle our materials, starting with our used batteries, and we are in particular delighted to partner with Morguard during this month to offer more Canadians access battery recycling services in shopping centres. By diverting these batteries from landfills, we can help protect our environment, re-use their components for new products and help build a stronger circular economy for Canada”.
With a network of over 10,000 battery drop-off locations across Canada, over 89% of Canadians are living within 15 km of a convenient Call2Reycle collection point. As more consumers get into the habit of recycling their batteries, it will dramatically reduce the environmental and social impacts of the material extraction required to create the batteries. To participate in the Circular Economy Month, Canadians are encouraged to recycle their batteries by using three simple steps (“Collect, Protect, Drop-Off”). Find your nearest drop-off point by visiting www.recycleyourbatteries.ca
About Call2Recycle Canada, Inc.
Call2Recycle® is Canada’s leading organization for battery collection and recycling, fulfilling product stewardship obligations on behalf of over 400 members, including producers of single-use and rechargeable batteries. It is the provincially-approved consumer battery collection and recycling program for British Columbia, Saskatchewan, Manitoba, Quebec, and Prince Edward Island, and operates as a registered Producer Responsibility Organization (PRO) in Ontario according to the Ontario Batteries Regulation. Call2Recycle accepts household batteries (weighing up to 5 kg) for recycling and eTransport batteries used to power eBikes, eScooters, eSkateboards, Hoverboards and Electric Vehicles (EVs).
Since its inception in 1997, Call2Recycle has diverted over 40 million kilograms of batteries from Canadian landfills. This reputation for excellence has enabled Call2Recycle to maintain trusted, long-term relationships with stakeholders and a network of more than 10,000 participating collection locations across Canada, including at leading retailers and municipal facilities.
About Morguard Corporation
Morguard Corporation is a major North American real estate and property management company. It has extensive retail, office, hotel and residential holdings owned directly and through its investment in Morguard Real Estate Investment Trust and Morguard North American Residential Real Estate Investment Trust. Morguard also provides real estate management services to institutional and other investors. Morguard’s owned and managed portfolio of assets is valued at $18.6 billion. For more information, visit Morguard’s website at www.morguard.com.
About the Circular Economy Month
Launched by Circular Innovation Council, Circular Economy Month is Canada’s first-ever public awareness campaign dedicated to educating and empowering Canadians to support an economy that delivers on the most important values of Canadians: protecting the planet and prioritizing people. Circular Economy Month raises awareness about the benefits of the circular economy and celebrates circular innovations. During October, we invite Canadians to learn about the circular economy, celebrate our individual and collective efforts, embrace circular solutions, and encourage others to take action.
Charles-Antoine Dubois, Bilingual Corporate Communications Manager
Email: [email protected], Mobile: 647-464-7381
Call2Recycle TV commercial teaches consumers how to recycle their batteries – to win prizes!Share