Joe Zenobio leads all areas of Call2Recycle Canada, Inc. As President, Joe is responsible for establishing and achieving the strategic direction, key stakeholder management, and culture of the organization.

He brings a wealth of experience in multi-stakeholder collaboration, government and consumer relations, strategic marketing, and executive management to Call2Recycle Canada, Inc. Prior to joining Call2Recycle, Joe served as Senior Vice President and Chief Solutions Officer of GS1 US, President of GS1 Canada, a non-profit-Commerce organization working with retailers nationwide and managed multiple broadcast stations and served as a senior-level executive with a major accounting firm.

Joe has a B.Comm from the University of Toronto and is a Chartered Accountant–CPA.

As the Chief Financial Officer (CFO), Michael leads the financial function and strategy for Call2Recycle Canada, Inc.

Michael has over 16 years of executive leadership experience working in highly regulated industries. He brings a wealth of knowledge, having led the finance & compliance functions for a publicly traded multinational corporation. Further, he has held various roles working for government agencies and not-for-profit organizations.

Michael is an MBA graduate from Heriot-Watt University and holds a Bachelor of Science Degree in Accounting from Oxford Brookes University. Additionally, Michael is a Chartered Accountant (CPA), Chartered Financial Analyst (CFA), and a fellow of the Association of Charted Certified Accountants (ACCA).

At Call2Recycle, Jason oversees multiple provincially mandated consumer battery stewardship programs. He works closely with a wide range of stake holders, including program industry members, government institutions, advisory committees, service providers, and the public.

He has a wealth of experience in the extended producer responsibility field, having managed numerous stewardship programs over the past five years, in both Canada and the United States.

Jason is a graduate of Simon Fraser University with a Bachelor of Arts in Economics. He has also completed his Master of Arts in Environment and Management from Royal Roads University.

As the Director of Finance, Tim oversees the financial planning, reporting, and accounting functions at Call2Recycle Canada. He works closely with senior leadership, cross-functional teams, and external stakeholders to deliver insights that shape strategy, support decision-making, and advance the organization’s environmental mission.

With over 10 years of experience across public accounting and industry, Tim brings deep expertise in budgeting, forecasting, and financial modeling, with a focus on aligning financial plans to strategic priorities. He plays a key role in evaluating programs and initiatives, supporting resource allocation decisions, and delivering forward-looking analysis to enhance organizational effectiveness. Tim is recognized for driving process improvements, leveraging technology to increase efficiency, and fostering a culture of accountability and collaboration.

Tim is a Chartered Professional Accountant (CPA) and holds both a Master of Accounting and a Bachelor of Accounting and Financial Management from the University of Waterloo.

Joseph leads the Account Management team at Call2Recycle, building out the strategy to work with members and driving battery recycling volume. He is responsible for all account partner programs to improve awareness and access for end-of-life battery recycling.

Joseph has 26 years of account management experience in North America across numerous industries, with a successful track record of building and executing strategic initiatives to grow businesses.

Joseph has a Bachelor of Arts from the University of Toronto.

As Director of Marketing, Jordan is responsible for overseeing a team that develops marketing and communication campaigns designed to increase consumer adoption of battery recycling habits.

Jordan has over 20 years of experience in communications, spent in both agency and client-side roles, with exposure to financial services, packaged goods, and the not-for-profit sectors. Jordan brings a rare combination of strategic thinking and creative skills together, using an understanding of data to identify consumer insight, and then applying writing and design skills to execute compelling communications. He is driven by continuous improvement and challenges his team to anticipate and address consumer needs to deliver more effective communications.

Jordan is an MBA graduate from York University’s Schulich School of Business, and he also holds a Bachelor of Commerce from McGill University.

As the Director of Operations and Compliance, Rodrigo oversees day-to-day operations, ensuring alignment with Call2Recycle goals while maintaining the highest standards of compliance with provincial, federal, and international regulations. He excels at bridging the gap between compliance requirements and operational performance, ensuring smooth execution of projects while mitigating risk.

Rodrigo brings a strategic mindset and a solutions-oriented approach to ensuring operational excellence and regulatory adherence. With 10 years of experience in the Waste and Retail industries, Rodrigo has developed a reputation for driving efficiency, enhancing processes, and fostering a culture of collaboration among teams.

Rodrigo holds a Master’s degree in Data Science and a Bachelor’s degree in

As VP of Marketing, Communications, and Innovation for Call2Recycle Canada, Jon leads the Marketing strategy and execution to enhance the company brand and increase public education and awareness. Jon oversees all advertising, media, public relations, communications, special events, and partnerships to continue raising awareness of the importance of end-of-life battery recycling. Jon also oversees all Innovation and Growth category expansion for the organization to broaden its battery recycling portfolio to meet the evolving demands of the market and enhance program efficiencies.

Jon has over 15 years of B2B and B2C experience in multi-unit retail and hospitality with extensive knowledge of all areas of marketing in a wide variety of industries. As a strong leader that has built and led many teams, Jon has been commended for his exceptional ability to select, develop, and retain team members.

Jon McQuaid is an MBA graduate of Queen’s University and holds a Bachelor of Business Administration degree from the University of Toronto. Jon also attended Northwestern Kellogg School of Business Executive Education for Digital Marketing Strategies.

Mélissa is responsible for the battery recovery and reclamation program in Québec and the Atlantic Provinces, ensuring positive government relations, accountability, reporting, and management of the Québec Deliberative Council.

She has over 15 years of experience leading groundbreaking sustainability initiatives in large matrix organizations such as Alcoa, BRP and RONA. She is an accomplished manager and communicator, distinguished by her ability to establish and maintain relationships with various stakeholders.

Mélissa holds a master’s degree in environmental management from Sherbrooke University and a bachelor’s in communications from Laval University.

As Director of Communications, Camille leads Call2Recycle’s efforts to shape and protect the organization’s image and reputation. She is responsible for developing and executing comprehensive communications strategies that effectively tell our story to a diverse range of audiences, collaborating closely with teams across the organization.

With over 20 years of experience in the pharmaceutical industry, Camille brings a wealth of expertise in every facet of communications—from internal communications and brand management to media relations and crisis management. She is recognized for her ability to seamlessly translate strategic vision into impactful, results-driven communications.

Camille holds a Bachelor of Business Administration from IDRAC Business School in France and is committed to lifelong learning, having pursued various certifications and courses to stay ahead in the field.

As Director of Information Technology, Sathees leads enterprise-wide digital transformation, technology modernization, and governance initiatives to enable secure, scalable, and high-performing IT operations. His mandate includes overseeing decentralized systems strategy, cloud infrastructure, cybersecurity, and business continuity, while ensuring alignment with ISO 27001 compliance and organizational objectives.

He collaborates closely with executive leadership, cross-functional business units, vendors, and external partners to deliver innovative and resilient technology solutions. With over 22 years of experience, his background spans industries including regulatory bodies, travel, telecommunications, and technology.

Sathees is a member of the CIO Association of Canada and has a formal education background in Computer Systems Technology (Networking). He is also ITIL certified and remains actively committed to continuous learning and leadership excellence.

As Financial Controller, Grace oversees all matters relating to financial statements (corporate and provincial), corporate and members audits, taxation, and internal control. Grace also conducts financial analysis & reporting, banking, compliance information, investment accounting, and supports cost saving initiatives.

Grace has strong leadership skills from her 20 years of experience in improving internal control and financial reporting’s accuracy, establishing professional accounting processing mechanisms, and developing team members’ potential to achieve organizations’ goals.

Grace is a CPA-Chartered Professional Accountant and a CPM-Certified Payroll Manager.

As Director, Account Management, Deborah is responsible for Call2Recycle’s expansion into embedded battery programs, managing and developing relationships with all key stakeholders.

Deborah brings years of account management experience from the Consumer Packaged Goods (CPG) industry. She is recognized for her project management and analytical strength in optimizing sales and implementing business development opportunities.

Deborah has a Bachelors of Mathematics from University of Waterloo.