Joe Zenobio leads all areas of Call2Recycle Canada, Inc. As President, Joe is responsible for establishing and achieving the strategic direction, key stakeholder management, and culture of the organization.
He brings a wealth of experience in multi-stakeholder collaboration, government and consumer relations, strategic marketing, and executive management to Call2Recycle Canada, Inc. Prior to joining Call2Recycle, Joe served as Senior Vice President and Chief Solutions Officer of GS1 US, President of GS1 Canada, a non-profit e-Commerce organization working with retailers nationwide and managed multiple broadcast stations and served as a senior-level executive with a major accounting firm.
Joe has a B.Comm from the University of Toronto and is a Chartered Accountant – CPA.
Vice President, Marketing, Communications, and Innovation
As VP of Marketing, Communications, and Innovation for Call2Recycle Canada, Jon leads the Marketing strategy and execution to enhance the company brand and increase public education and awareness. Jon oversees all advertising, media, public relations, communications, special events, and account partner programs to continue raising awareness of the importance of end-of-life battery recycling.
Jon has over 15 years of B2B and B2C experience in multi-unit retail and hospitality with extensive knowledge of all areas of marketing in a wide variety of industries. As a strong leader that has built and led many teams, Jon has been commended for his exceptional ability to select, develop, and retain team members.
Jon McQuaid is an MBA graduate of Queen’s University and holds a Bachelor of Business Administration degree from the University of Toronto. Jon also attended Northwestern Kellogg School of Business Executive Education for Digital Marketing Strategies.
Vice-President, Government & Industry Relations
In the role of VP of Government and Industry Relations, James is responsible for organizational cohesion between Call2Recycle, industry, and government regulations. James oversees government interaction and works with members and industry partners to align priorities.
In addition to 17 years of experience in the Ontario government, James spent 9 years in a senior position at a national hospitality industry trade association. He was responsible for government affairs and communications and was a media spokesperson for industry issues.
James is a graduate of Carleton University with a Bachelor of Arts degree in Political Science.
Director, Eastern Canada
Line is responsible for the battery recovery and reclamation program in Québec and the Atlantic Provinces, ensuring positive government relations, accountability, reporting, and management of the Québec Deliberative Council. Line contributes to the yearly strategic plan to generate growth, secure appropriate program funding, and achieve recovery and recycling objectives.
She is an accomplished manager and communicator, distinguished by her ability to establish and maintain relationships with various stakeholders. She integrates social responsibility and sustainable development principles into the business models of organizations she has worked with, including Recyc-Quebec, Aluminerie Alouette, and Cirque Du Soleil.
Line has an Executive MBA from Université du Québec à Montréal (2002).
Director, Program & Project Management
At Call2Recycle, Jason oversees multiple provincially mandated consumer battery stewardship programs. He works closely with a wide range of stakeholders, including program industry members, government institutions, advisory committees, service providers, and the public.
He has a wealth of experience in the extended producer responsibility field, having managed numerous stewardship programs over the past five years, in both Canada and the United States.
Jason is a graduate of Simon Fraser University with a Bachelor of Arts in Economics. He has also completed his Master of Arts in Environment and Management from Royal Roads University.
Bopanna “CK” Chodumada
Director of Operations & Compliance
As the Director of Operations and Compliance, CK’s focus is to ensure that the entire battery program is run in the most optimal and compliant way to ensure Call2Recycle provides value to its members and other stakeholders with a focus on safety and environmental compliance.
With over 10 years of experience in operating plants, process improvement, implementation of large capital projects, and project management, he has a proven track record of strategizing and delivering operational excellence.
CK is an MBA graduate from York University’s Schulich School of Business and holds a Bachelor’s degree in Mechanical and Marine Engineering. Along with being a certified Green Belt practitioner, CK is also certified in Business Analytics from the Rotman School of Business.
Vice-President, Account Management
Joseph leads the Account Management team at Call2Recycle, building out the strategy to work with members and driving battery recycling volume. He is responsible for all account partner programs to improve awareness and access for end-of-life battery recycling.
Joseph has 26 years of account management experience in North America across numerous industries, with a successful track record of building and executing strategic initiatives to grow businesses.
Joseph has a Bachelor of Arts from the University of Toronto.
Director, Account Management
As Director, Account Management, Sophie is responsible for driving Call2Recycle’s strategic agenda by leading the Account Management team across Canada with a focus of developing customer relationships to maximize partnership opportunities, ultimately driving battery recycling volume.
Sophie brings over 20 years of extensive account management and marketing experience from the Consumer Packaged Goods (CPG) industry with Clif Bar/Mondelez, PepsiCo Beverages and Procter & Gamble. She has been recognized for her commitment to building partnerships that optimize sales, and consistently bring a company’s operating plan to life.
Sophie has a Bachelor of Administrative Studies in Marketing and Management from York University.
Director of Marketing & Communications
As Director of Marketing & Communications, Jordan is responsible for overseeing a team that develops corporate communication and marketing campaigns designed to increase consumer adoption of battery recycling habits.
Jordan has over 20 years of experience in communications, spent in both agency and client-side roles, with exposure to financial services, packaged goods, and the not-for-profit sectors. Jordan brings a rare combination of strategic thinking and creative skills together, using an understanding of data to identify consumer insight, and then applying writing and design skills to execute compelling communications. He is driven by continuous improvement and challenges his team to anticipate and address consumer needs to deliver more effective communications.
Jordan is an MBA graduate from York University’s Schulich School of Business, and he also holds a Bachelor of Commerce from McGill University.
Chief Financial Officer (CFO)
As the Chief Financial Officer (CFO), Michael leads the financial function and strategy for Call2Recycle Canada, Inc.
Michael has over 16 years of executive leadership experience working in highly regulated industries. He brings a wealth of knowledge, having led the finance & compliance functions for a publicly traded multinational corporation. Further, he has held various roles working for government agencies and not-for-profit organizations.
Michael is an MBA graduate from Heriot-Watt University and holds a Bachelor of Science Degree in Accounting from Oxford Brookes University. Additionally, Michael is a Chartered Accountant (CPA), Chartered Financial Analyst (CFA), and a fellow of the Association of Charted Certified Accountants (ACCA).
Director, Western Canada
Kristen oversees the provincially mandated consumer battery collection and recycling program across Western Canada, working closely with various stakeholders to increase battery recycling awareness, maximize battery diversion from landfills, and ensure safe and responsible recycling.
Kristen has experience helping organizations with opportunities and challenges related to environmental affairs, sustainability, product stewardship, and communications.
Kristen is a graduate of the University of Victoria with a Bachelor of Arts degree in Political Science. She also completed her Master of Arts degree in Communications from Royal Roads University, with a focus on environmental sustainability and the prevention of greenwashing related to consumer products.
Director, Business Management and Human Resources
As a member of the management team, Viviane is responsible for the organization’s Administration and Human Resources functions. She leads talent acquisition, development, and retention efforts and leads the ERP system implementation to drive efficiency and productivity throughout the organization.
Before joining Call2Recycle, Viviane worked with the TDL Group, the United States Agency for International Development – USAID, Electricité De France – EDF, and in the manufacturing sector.
Viviane speaks three languages and holds a BCom with a major in Accounting, a Chartered Accountant – CA designation, and is a Certified Human Resources Executive (CHRE) from the Human Resources Professionals Association (HRPA).