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  • The non-profit organization that operates the Call2Recycle® program is officially changed from Rechargeable Battery Recycling Corporation (RBRC) to Call2Recycle, Inc.


  • Call2Recycle expands its program to include household batteries in all Canadian provinces.
  • Call2Recycle receives California Product Stewardship Council’s “Bow & Arrow Award” for Coalition Building
  • Call2Recycle expands its program to include all household batteries, including alkalines, in Canada’s Quebec province.
  • Call2Recycle announces in April the election of John Matthews, principal of Matthews Strategic Services, LLC, to the RBRC Board of Directors.
  • Call2Recycle is awarded a Bronze Telly for its “Answer the Call” Public Service Announcement (PSA).
  • Call2Recycle is the first program of its kind to receive Responsible Recycling Practices Standard (R2) certification.


  • Call2Recycle announces in January the election of John Bradford, Chief Innovations Officer for Interface Americas to the RBRC Board of Directors.
  • Call2Recycle expanded its program to include all household batteries, including alkalines, in Canada’s Manitoba province.


  • Call2Recycle received a special permit from U.S. Department of Transportation for its all new collection box.
  • Call2Recycle expanded its program to include all household batteries, including alkalines, in Canada’s British Columbia province.
  • Call2Recycle launched MyCall2Recycle, a consumer awareness campaign that challenged Americans to recycle one million pounds of batteries.


  • Call2Recycle is the first battery program to be recognized by Basel Action Network for ensuring that battery waste is not dumped overseas.
  • Andrew Sirjord, the vice president of operations for SANYO Energy (U.S.A), becomes the new chairman of the board of directors.
  • Linda Biagioni, the vice president of environmental affairs for Black & Decker, is elected to the board of directors.


  • Call2Recycle expands its rechargeable battery collection program to include 5th chemistry, Nickel Zinc (Ni-Zn).
  • Call2Recycle partners with U.S. Forest Service and with Earth911.
  • Maine enacts cellphone recycling legislation.


  • RBRC Canada celebrates its 10th anniversary.
  • Mayor of City of San Diego, Jerry Sanders issues an official proclamation recognizing April 11 as Rechargeable Battery Recycling Awareness Day.
  • The House of Representatives reads and adopts Georgia House Resolution 87, which commends RBRC as one of Georgia’s sustainable businesses.
  • Call2Recycle receives Zephyr Award for 2005 Annual Report.
  • US Ad Review selects “Recycling Isn’t Painful”, animal print ad series, as one of The Best In American Advertising.


  • New York City enacts rechargeable battery recycling bill.
  • California implements rechargeable battery and cellphone recycling laws.
  • Call2Recycle partners with Xentel DM and the Legendary Hockey Heroes Oldtimers’ Tour.
  • Popular Science magazine presents “Ad of the Month” award to RBRC for “Recycling That’s Easy to Wrap Around” advertisement.
  • Retired Cellphone Ad Campaign receives Silver Award from the 3rd Annual Service Industry Advertising Awards and Gold MarCom Creative Award.
  • Call2Recycle receives SABRE Award of Excellence for the 2005 Fashion Week event.
  • New York City Mayor Michael R. Bloomberg issues letter of recognition.


  • Call2Recycle waives program fees for all U.S. and Canada businesses.
  • The Nova Scotia Resource Recovery Fund Board presents Call2Recycle with “Industry Steward of the Year” award at 7th Annual Mobius Environmental Awards.
  • New TV PSAs titled “Recycling Magic” feature environmental activist and eco-stylist Danny Seo.
  • Call2Recycle renews and expands partnership with INMETCO.
  • Recognized with a Gold MarCom Creative Award for its “Cellphone Retirement” ad campaign in the category of “Print Advertising Campaign”.
  • Receives Gold Addy Award by the Raleigh chapter of the American Advertising Federation (AAF) for the “Cellphone Retirement” ad campaign.
  • Call2Recycle receives a 2005 Outstanding Sustainable Style Achievement (OSSA) Award in the category of “Industrial Design & Consumer Products”.


  • RBRC announces new national program, Call2Recycle®, for recycling old cellphones, as well as used rechargeable batteries.
  • Office Depot and Lowe’s enroll in the program.
  • Recycling cellphones benefits charity, Boys and Girls Clubs of America.
  • Call2Recycle and RadioShack team up to launch National Cellphone Recycling Week.
  • New York City Mayor Michael R. Bloomberg proclaims October 11 as National Cellphone Recycling Day.
  • PSAs “Freedom” and “Cordless Cool” receive Silver Inkwell Communications Awards.


  • RBRC waives program fees for public agency participation.
  • RBRC’s public education campaign generates 400 million media impressions.
  • RBRC Canada receives a Certificate of Appreciation from Mayor of Ottawa for the Take It Back program.
  • Popular Science magazine honors RBRC with “Ad of the Month” for the woodpecker with power drill print ad.


  • The Home Depot names RBRC, “Environmental Partner of the Year”.
  • Hockey legend, Guy Lafleur champions the Canada program.
  • RBRC receives Waste Minimization Award from the Recycling Council of Ontario.
  • America Recycles Day presents RBRC with Certificate of Appreciation.


  • Program expands to include all small rechargeable batteries, adding Ni-MH, Li-ion, and Pb, along with Ni-Cd.
  • Governor Jesse Ventura declares April 27 as Battery Check Day in the state of Minnesota.


  • New York City Mayor Rudy Giuliani proclaims April 26 as Battery Check Day.
  • “Gather Up Your Ni-Cds” TV PSA wins Silver Inkwell award.
  • RBRC receives Pollution Prevention Award presented by the Canadian Council of Ministers of the Environment.


  • The first ever Battery Check Day is initiated.
  • RBRC is included into Canada’ EcoAction 2000 network.
  • Renew America and the National Awards Council for the Environment Sustainability presents RBRC with a Certificate of Environmental Achievement.
  • RBRC receives Recycling at Work Award from the U.S. Conference of Mayors.


  • Keep America Beautiful presents a national award to RBRC.


  • Charge Up to Recycle!® program is launched in Canada.
  • U.S. EPA certifies RBRC Battery Recycling Seal.
  • Environment Canada and Natural Resources Canada endorse program.


  • RBRC’ Charge Up to Recycle! program launches in the U.S. featuring Richard Karn, ‘Al’ from TV’s “Home Improvement”.
  • Keep America Beatiful endorses Charge Up to Recycle! program.


  • The rechargeable power industry funds RBRC to provide collection and recycling of Nickel Cadmium (Ni-Cd) batteries.