Call2Recycle 2015 Annual Report
For 2015, Call2Recycle, Inc., the leading non-for-profit battery stewardship organization, has reported its 19th straight increase in collection volume for a record 5.7 million kg (12.6 million lbs.) (), a 5% increase over 2014 in the US and 2.5 million kg (5.5 million lbs) in Canada. Heightened consumer awareness and the strong participation of retailers and municipalities in key states and provinces were keys to this growth.
In 2015, the organization reported progress in key metrics that measure the program’s accessibility: Currently, 87% of people in North America live within a 15 km (10 mile) radius of an available drop-off site, with an even higher percentage in Canada at 91%. This metric tells how convenient it is for consumers to recycle. “The steady progress in this metric tells us that more consumers are aware of and participating in our program. To have a significant impact on what is diverted, we have to fundamentally change consumer behavior at the local level. We have to provide more highly targeted solutions that motivate consumers to recycle their batteries through the close to 30,000 publicly accessible sites in North America.” – Carl Smith, CEO & President, Call2Recycle, Inc.